Richard Hong Receives Bob Graham Award for Industry Marketing
BOB GRAHAM AWARD FOR SEMICONDUCTOR EQUIPMENT AND MATERIALS INDUSTRY MARKETING PRESENTED TO RICHARD HONG
MAUI, HI – November 7, 2007 – SEMI has announced that Richard Hong of KLA-Tencor is the recipient of the ninth annual Bob Graham Award. The award was presented to Hong last night during a reception at the SEMI International Trade Partners Conference for his outstanding contributions in semiconductor equipment and materials marketing.
Hong was nominated for his pivotal role in helping Samsung to be one of the first companies in the semiconductor industry to deploy the concept of “In Line Monitoring,” which has become pervasive throughout the industry, and has resulted in faster fab ramp-up and increased wafer yields for semiconductor companies.
“The example Richard Hong set back in 1993 through his successful implementation of the In Line Monitoring concept at Samsung has had many positive implications for the semiconductor manufacturing industry. Once it was shown to be successful, it was rapidly integrated into advanced fabs worldwide,” said Stanley T. Myers, president and CEO of SEMI. “Richard exemplifies the qualities of a Bob Graham Award recipient, and we are pleased to confer this honor upon one so deserving of it.”
KH Kim, former CEO of Samsung Electronics notes that when Samsung first tried to produce the 16 meg DRAM, they boldly decided to be one of the first companies in the industry to move to 200 mm wafers. The larger wafer size forced Samsung to deploy production equipment which was in the early stages of development, and the larger number of die per wafer resulted in massive amounts of defect data which could not be manually analyzed. Yields were zero for nearly 6 months, and it was not until the application of automated in-line monitoring that Samsung was able bring yields to a more viable 70%. KH Kim says, “Our aggressive approach nearly ended in a disaster. In-line monitoring not only saved Samsung, but helped us leap frog the competition and become #1 in the memory business.”
Hong holds Bachelor and Masters Degrees in electrical engineering from the University of Myungii and the University of Yonsei respectively, an MBA from Golden Gate University and Executive MBAs from UC Berkeley, University of Sei-jong and Seoul National University. He has almost two decades of experience with companies including KLA-Tencor, Samsung Semiconductor and Al Omran. In addition, he has been active on a number of industry association boards including SEMI, FORCA, the Korean American Semiconductor Association (KASA), and the Korea IT Network.
The Bob Graham Award was established to honor individuals for the creation and/or implementation of marketing programs that enhance customer satisfaction and further the growth of the semiconductor equipment and materials industry. The award is named in honor of the late Bob Graham, the distinguished semiconductor industry leader who was part of the founding team of Intel and who helped establish industry-leading companies Applied Materials and Novellus Systems.
Eligible candidates are nominated by their industry peers and are selected by an award committee comprised of members of the Sales and Marketing Executive Council of SEMI (SMECS), which includes past recipients of the Bob Graham Award. Previous recipients include Art Zafiropoulo (2000), Jim
Healy and Barry Rapozo (2001), Jerry Hutcheson and Ed Segal (2002), Steve Shigeru Nakayama (2003), Edward Braun (2004), Archie Hwang (2005), Aubrey C. (Bill) Tobey (2006.), and Richard Dyck (2007).
SEMI is the global industry association serving the manufacturing supply chains for the microelectronic, display and photovoltaic industries. SEMI member companies are the engine of the future, enabling smarter, faster and more economical products that improve our lives. Since 1971, SEMI has been committed to helping members grow more profitably, create new markets and meet common industry challenges. SEMI maintains offices in Austin, Beijing, Brussels, Hsinchu, Moscow, San Jose, Seoul, Shanghai, Singapore, Tokyo, and Washington, D.C. For more information, visit www.semi.org.
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