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October 25, 2018

A New Collaborative Approach to Automobile Industry Reliability Challenges

SEMI spoke with Antoine Amade, Regional Senior Director EMEA at Entegris, about the challenges set by the car industry, and the concept of “zero defect” and the need for a collaborative approach ahead of his presentation at the Strategic Materials Conference at SEMICON Europa 2018, 13-16, November 2018, in Munich, Germany. To register for the event, click here.

SEMI: The automotive industry is setting new challenges. This is very exciting source of growth for the global supply chain, but what are in your opinion the automotive requirements of the future?

Amade: By 2030, 50% of the car cost will be electronics related. With the autonomous cars, there will be no tolerance for any type of chip defects because it will have a direct impact on human safety. With that in mind, higher reliability, increased efficiency and control across the supply chain will be the main requirements of the automotive industry.

Entegris logo

SEMI: Is the New Collaborative Approach the solution to overcome the challenges related to the automotive requirements of the future such as defects and contamination? What can you tell us about this approach?

Amade: The automotive industry presents a great challenge to all of us, reaching the ppb level in terms of defectivity. In other words, this zero defects objective requires a collective awareness and understanding: Within an aging and more complex manufacturing environment, we all need to challenge the status quo and go for a new collaborative approach.

Entegris graphic

SEMI: What does Entegris propose?

Amade: We trust that contamination control has a major role to play to reach the zero defects. We are now in the 3rd generation of contamination control. After the focus on the cleanroom environment and equipment, materials are now at the center of the attention. With Entegris offering the broadest portfolio in terms of advanced chemicals, filtration and purification, and materials handling, we’re uniquely positioned to address precision, purity, integrity, and safety challenges.

SEMI: How could this support fab managers in their daily challenges and mid-term future objectives?

Amade: The new collaborative approach is a journey. It is a consultative process to provide a fresh set of eyes and expertise on the key areas of concerns in the fabs. It is a multidisciplinary approach with zero defectivity as the main goal. It is focused on base line improvement, better process control, more uniformity and prevention of excursions.

SEMICON Europa-2

SEMI: What do you expect from SEMICON Europa Strategic Materials Conference?

Amade: It's the perfect platform to deliver our message in front of the whole ecosystem. It obviously concerns the fabs, but also material suppliers, and even carmakers. We expect this new view of collaboration will create an engagement from all parties. It is not a coincidence that this is called New Collaborative Approach.

 

Entegris Antoine

Antoine Amade joined Entegris in 1995 as an application engineer in its semiconductor business. In his current role as EMEA Sr. Regional Director, Mr. Amade manages a sales, customer service and marketing team responsible for growing the semiconductor business in Europe and Middle East.

Mr. Amade held leadership positions at Entegris including gas microcontamination market management, strategical account management and regional sales management. He has a degree in Chemical Engineering from ENS Chimie Lille and is a member of Semi Electronic Materials Group for Europe.

 Serena Brischetto is a marketing and communications manager at SEMI Europe.