Terry Tsao is a seasoned executive and industry leader, currently serving as the Global Chief Marketing Officer and President of Taiwan at SEMI. In his current capacity, Terry Tsao assumes the responsibility of directing corporate marketing strategies of SEMI, encompassing various critical areas such as strategy formulation, association operations, product marketing, and market communications. Moreover, he leads the SEMI Market Intelligence Team, driving data-driven insights and actionable intelligence within the organization. In his leadership position for SEMI Taiwan, Tsao oversees all aspects of activity planning, product offerings, and service content. With over 16 years of experience at SEMI, Tsao has significantly advanced Taiwan's semiconductor community and spearheaded crucial policy initiatives within the global semiconductor industry. Prior to his current position, Tsao held dual roles as the President of SEMI Taiwan and the President of SEMI Southeast Asia, leveraging his extensive experience to drive advancements in the semiconductor industry across multiple regions.
With a history spanning over 50 years, SEMI is dedicated to advancing the microelectronics industry and expanding its influence as a thought leadership platform. Beyond his leadership at SEMI, Tsao excels in cross-region, bilateral, and multilateral industry collaborations. He has cultivated strong relationships with stakeholders worldwide, driving collaboration, strategic partnerships, and innovation in the semiconductor industry. Tsao's expertise in navigating global landscapes fuels the growth of Taiwan's semiconductor sector and positions him as a key leader in shaping SEMI and the Taiwanese semiconductor community. His extensive experience in global semiconductor industry development and industry-academia collaborations enables him to engage with high-level representatives from the Taiwanese semiconductor industry – and the broader global supply chain.
As a crucial liaison between the industry and government, Tsao actively collaborates with various government organizations in Taiwan, providing valuable insights and expertise. Tsao also focuses on cultivating talent and driving the progress of Taiwan's semiconductor industry. With a vision to position SEMI at the forefront of industry growth, he implements innovative operational models that strengthen industry-university collaborations. His profound understanding of industrial policies and development has gained recognition from renowned global media outlets, including CNBC, Bloomberg, The Wall Street Journal, and The New York Times. Furthermore, his valuable perspectives are sought after by prominent Taiwanese media sources such as Economic Daily News, Commercial Times, Liberty Times, Central News Agency, Business Weekly, CommonWealth Magazine, and Global Views. Due to his expertise and insights, Tsao is regularly invited to speak and represent the industry at conferences organized by renowned financial institutions such as UBS and Citi.
Terry Tsao holds an MBA degree in Marketing Management from the City University of New York and an EMBA degree in Information Technology Management from National Taiwan University.